http://eng.mall-expo.ru/

9th-11th April 2008, Moscow

Design and Style

1. Most successful architectural solutions for SECs in the world
2. Western standards & the Russian Difference in SECs
3. Combining the Aesthetical & Functional Elements in SECs
4. Unique and economically sound architectural solutions for a SEC
5. SEC Design for Owners, Retailers & Shoppers at the same time
6. Value & Competitive Advantage of the Concept
7. Design Approaches depending on Format & Location of the SEC
8. Modern SEC & historical appearance of the City
9. Developer’s criteria for selecting the Concept Architect
10. Problems between Architects, Developers & City Authorities.